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Introducing ArtistUp: Elevating Musicians with Memorable Visual Experiences

For aspiring musicians embarking on their artistic journey, standing out in the music industry requires more than just talent. It's about creating a captivating visual identity that resonates with your audience and leaves a lasting impression.

At Half & Half, a creative agency deeply rooted in London's vibrant music scene, we understand the power of visual storytelling. We are thrilled to present ArtistUp, a comprehensive service that combines audio recording and music production to help musicians create unforgettable musical experiences.

With ArtistUp, we offer:

Audio Recording: Our studio is designed with the latest equipment and is operated by a skilled sound engineer who is passionate about capturing your unique sound. Working closely with you, we'll ensure that your music is recorded with utmost precision, capturing every nuance and delivering exceptional audio quality.

Music Production: Our skilled producers will collaborate with you to bring your artistic vision to life. From arranging and composing to mixing and mastering, we'll meticulously craft your music, ensuring that it resonates with your listeners and stands out in the industry. Our goal is to enhance your sound and create a professional, polished product that reflects your artistry.

Visual Storytelling: We believe that music should be accompanied by compelling visuals to enhance the overall experience. Our team of creative professionals will work closely with you to develop a visual narrative that complements your music and captures the essence of your art. Whether it's through music videos, album artwork, or visual branding, we'll create a cohesive visual identity that leaves a lasting impression on your audience.

ArtistUp is your comprehensive solution for elevating your music career through memorable visual experiences. Let our expertise in audio recording, music production, and visual storytelling guide you on this exciting journey. Contact us today to discover how ArtistUp can take your music to new heights and help you leave a lasting impact on your audience.


case study

BellaRosa emerged as a talented local artist, embarking on an exciting career brimming with promising projects and innovative ideas. While she showcased considerable potential, her online presence needed a boost. With approximately 4K followers on Instagram, 5K streams on Spotify, and 2K views on YouTube, BellaRosa possessed a solid foundation but sought that extra spark to propel her to new heights.  










Music Videos

001. // The Challenge

Gaining a deep understanding of Bella's needs and expectations as a local artist proved to be the primary hurdle. To foster the continuous growth of her artistic career, it became evident that Bella required a refined and polished image, as well as compelling content. 

003. // The Results


With the launch of "Just A Game," our first video collaboration with BellaRosa, we achieved remarkable results within the initial two weeks of its release. Garnering an impressive average of over 11K views per video on YouTube and surpassing 35K streams on Spotify, we witnessed a significant surge in audience engagement.

002. // The Solution                                            


In addition to producing high-quality content for Bella, our primary focus revolved around crafting captivating videos that could effectively engage and resonate with her audience.  



004. // The Now


Through nearly two years of dedicated teamwork alongside BellaRosa Management, we have witnessed remarkable growth in Bella's online presence. Her Instagram following has skyrocketed from 4K to over 11K followers. Additionally, her YouTube videos have amassed a combined total of more than 40K views, while her music on Spotify has garnered over 400K streams and attracted a consistent listener base of 6K monthly listeners. These achievements reflect the successful collaboration and collective effort invested in Bella's career.




Unlocking Your Visual Journey with ArtistUp

  1. Consultation: We begin by scheduling a consultation to understand your artistic vision, goals, and unique style. This helps us tailor our services specifically to your needs and preferences.

  2. Logo Design: Our talented designers collaborate with you to create a captivating logo that represents your music brand. We'll provide initial concepts and refine them based on your feedback, ensuring the final logo reflects your artistic identity.

  3. Album Cover Design: We work closely with you to design stunning album covers that capture the essence of your music. Through a collaborative process, we'll bring your ideas to life and create visually compelling covers that intrigue and engage your audience.

  4. Music Video Production: Our experienced production team takes your music and transforms it into visually stunning music videos. From brainstorming concepts to shooting and editing, we handle every aspect of the production process, ensuring your videos resonate with your fans and showcase your artistry.

  5. Brand Integration: We ensure your visual identity is seamlessly integrated across all platforms and touch points. From your website and social media profiles to merchandise and promotional materials, we'll help you maintain a consistent and cohesive brand image that leaves a lasting impression.

Throughout the process, we prioritize collaboration and communication to ensure that your vision is realized. We work closely with you, incorporating your feedback and ideas to deliver a final result that exceeds your expectations.

With ArtistUp, you can unlock the power of captivating visuals to enhance your music brand and connect with your audience on a deeper level. Let us guide you through the process and bring your artistic vision to life. Contact us today to embark on your visual journey with ArtistUp!


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